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Key Ingredients of Outstanding Web Design
By - Bonny Lafave
Outstanding web design is a marriage of art and science. It
occurs when behind-the-scenes technical programming is infused with aesthetic
appeal. The end result is a visually engaging and profitable marketing tool that
appeals to both human visitors and search engine spiders. While this convergence
of technological and creative skill can manifest itself in many ways, there are
a number of specific factors that go into making any web design project a
success.
Here are 4 Key Ingredients of Outstanding Web Design:
Consistency. The first ingredient of quality web design involves how
well each individual aspect of the site relates to the rest. In other words, the
overall look, feel and functionality of the site should be uniform. One way to
achieve this is by using the same fonts and color scheme on each page. Return
visitors to the site should be able to immediately recognize they are in the
right place, regardless of what page they find. A site that uses a bunch of
different fonts or random color schemes is confusing and distracting - and can
prompt visitors to quickly hit the back button.
Visual appeal. How the site looks is another important feature of good web
design. A well-designed web site is both welcoming and engaging from a visual
perspective. Appealing images, graphics and complementary color schemes are all
ways to appeal to visitors in those crucial first seconds on the site. From a
business perspective, the only way to convert those valuable first-time visitors
into long-term repeat customers is to immediately grab their attention and
compel them to spend more time browsing the site. This is very difficult to
accomplish if the visual impact of the design is either non-descript or
unappealing.
Ease of Navigation. Yet another important component of successful web design is
how easy the site is to navigate for both human visitors and search engine
spiders. In fact, this is a great example of how the invisible programming
behind the site is critical to its overall success. A well-designed site will be
structured in a way that is intuitive to all visitors, regardless of their
online experience level or educational background. First-time visitors to the
site should be able to find exactly what they are looking for quickly and
easily. A clearly labeled navigation bar and thoughtful organization of the
information contained on the site are both important ways of accomplishing this.
Quality Content. Most web surfers come online to find information. Providing
high-quality original content is one of the best ways to accomplish this. In
fact, content that has been optimized with targeted keywords is one of the best
ways to draw organic (or non-paid) search engine traffic to a web site. Great
web design incorporates this piece of the puzzle seamlessly into the
functionality and aesthetic appeal of the site.
Although this list is by no means comprehensive, these
factors all play an important role in effective web design.
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About The Author:
Bonny Lafave is Web Services Director of Western Reserve
Internet Services, a
Cleveland website design company whose services include Coldfusion hosting, PPC and SEO.
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