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Is Your Twitter Account Consistent With Your Website?
By - Phyllis Zimbler Miller
If your website does not appear consistent with your Twitter
account, all your effort on Twitter can be wasted.
This is especially true if you send people to your website
with the one hot link on your Twitter account. You don't want to have a major
disconnect between these two online locations.
Your Twitter account should be consistent with your website
in these five important areas:
- Consistent headshot photo of you on Twitter and on your
website.
This is especially important in terms of how old you appear
to be in the photos. Imagine how disconcerting it can be for a website visitor
to go from seeing a current photo of you on Twitter to a 10-year-old photo of
you on your website? This disconnect does NOT inspire confidence in you.
- Consistent information on what you have on offer.
Let's say you write in your 160-character (or less) bio on
Twitter that you are interested in teaching people about web marketing. Then
someone clicks through to your website, and your home page is all about weight
loss products. The person who clicked through is very apt to be annoyed at this
major switch of topics.
- Consistent tone to what you've written.
Have you ever read a bio on Twitter that sounds very friendly
on a specific topic and then clicked through to the website only to be met by a
hard sell? In this case the topic hasn't changed, but the relationship
"tone" is completely different. If you've had this unsettling
experience, you probably didn't follow that person on Twitter.
- Consistent look at how you present yourself.
Your Twitter profile is uncluttered thanks to the strict
parameters of what is allowed on your Twitter profile. Yet when people click
through on your hot link are they subject to a barrage of information so
overwhelming that they have no idea what to do first? Have you presented people
with a clean foyer (Twitter portal) to a very messy living room (your website)?
- Consistent contact information.
While people can easily send you a reply message on Twitter
(or a DM if you are following them), do they have to look all over your website
to find your business email? Or is that information as clearly presented on your
website as your Twitter username is on your Twitter account?
In conclusion, the discipline of the 160-character (or less)
bio and the very clean Twitter profile parameters should serve as a template for
your website home page. If you follow this format, your website and your Twitter
account should be consistent. And if they are consistent, your website visitors
who have clicked through from your Twitter account will feel comfortable that
they have landed in the right place.
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About The Author:
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an
M.B.A. from The Wharton School
and is an Internet business consultant. Her new FREE report is "Twitter, Facebook and Your
Website: A Beginning Blueprint for Harnessing the Power of 3 for Your
Business" - claim your report now from http://www.millermosaicllc.com/power-of-3/
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