Recommended Affiliate Programs
Ways to Achieve a High Web Ranking in
Today's Market
By
- Hal Johnson
Looking up websites through Yahoo, Google, MSN etc., is the
easiest thing, the difficult thing is to know how to get your website to be
among those that are looked up on these search engines. To know where to begin
is easily solved by going through these few tips. Old domains should not be
redirected to new domains nor must you abandon old websites/domains while
redesigning. Great emphasis is placed by search engines on the age of the
domain. Moreover, changing from an old domain to a new one always means loss of
traffic for weeks, months or more.
Not the search engine but the target audience has to form the
base for the optimization of your site. All those who type in keywords in the
search engine search box are your target audience. In order to identify your
target audience specifically you can look at the demographic info online or
visit various forums, sites and communities to hang out with your target
audience and listen to their conservation to gain information for the use of
your copywritting and research of keywords.
In your research of finding the optimal phrases, tools like
Wordtracker or Google's Keyword Tool are useful. General keywords do not
indicate what your site is all about and therefore must be avoided. For eg.,
'Hotel' or 'vacation'. Various categories of keywords should be included in the
navigation and architecture of your site. If you were selling toys then your
site visitors should be able to search for products and services by specific age
(toys for a 2 year old), by various types of toys (preschool, soft toys),
material (wooden toys / battery operated toys)etc. The key to your keywords is
categorization.
Search engines will not be able to search for your site or
fill up forms for you or read your menus and javascripts. This does not mean
that you cannot include them but along with that include HTML links on the main
navigation of all the pages. These links must further link to the sites of top
level pages from where they should be linked to individual services and products
pages. The click-able portion on your website must never read 'click me.' Use
this space to describe what they will find with graphic links and text, your
visitors will appreciate this.
Alt attributes and anchor texts must use main keywords to
describe everything about a page. The copy must be filled with keyword rich
phrases that should also serve to help connect the site visitors emotionally. A
lot of weight is placed on Title tags by search engines. In the Title tag, from
the copy, keyword phrases must be included. This information, in the search
engine will be seen in the click-able part. This part should combine an accurate
reflection of the contents on the page with keyword phrases that are used for
search.
The key to successful optimization campaigns on search
engines is through linking of other sites to yours. Your site must provide high
quality, useful information for other sites to want to link with you. While
exchanging with other links do not link your site to lousy sites. Concentration
must be on increasing traffic, conversion and sales on your site and not
rankings. If you want to add new content, make sure it improves your site's
usefulness but do not add irrelevant information for fluff.
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About The Author:
Hal Johnson has been using classifieds online to help with SEO. Using free classified ads is necessary to broaden your site's reach.
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