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Blog Marketing for Everyone
By Gregory White
Blog marketing is so
simple and so easy that anybody and everybody could and should be doing it. Do
you use a blog to market your business? All you need is a blog, which is super
easy to set up.
Blog marketing is an ambiguous phrase, and can be
thought of at least two ways:
1. Blog marketing – Marketing a blog
2. Blog marketing – Marketing WITH a blog.
On the one hand the
what is being marketed is your blog. On the other hand, you’re using a blog to
market some other product or service.
If you have never
blogged before, don’t be scared off by the idea of Blog marketing. Keeping a
blog is extremely easy and you’ll have so much fun that it won’t even seem
like work.
Word Press, one of
the most popular blogging platforms for internet marketers and is simple to set
up and use. In fact, many web hosts offer it in their backend products through
scripts like Fantastico. You can set up categories, and make it easier to file
your posts for readers to find.
In the case of #2
above, you’re going to use a blog to market a product or service. Once you get
a blog up and running, you might be wondering what in the world to write about.
What is your niche? Who is your target market? Keeping these things in mind,
write a list of all the problems or questions they might have, in relation to
what you are selling.
From this list,
create another list of blog topics. (You can also use this list to set up your
blog categories.) This will be your master list that you will go to when you
write your blog post each day.
The main purpose of
using a blog to market your business is to build a relationship with your
readers. You want to create an open discussion, as well as help them get to know
you.
Give your blog
readers tidbits of information that they will find useful. Write interesting
blog posts about business-related stuff. Give them a bird’s eye view of your
business and what it’s all about. Write about topics that are interesting to
your readers, too.
Read up on all the
blog marketing tactics, blog marketing strategies and articles on blog marketing
that you can find.
Finally, remember to
update your blog regularly. In fact, it’s a good idea to create a blog
schedule for yourself. You should never start a blog, and then drop off the face
of the earth. It’s difficult to build a trustworthy relationship this way.
For many blogs, a
daily post is a really good way to quickly establish an online presence and
build trust. For some business, however, a daily post isn’t possible. In this
case, try blogging 3 days per week, or every other day. Some businesses even
post once per week, on the same day of the week. This isn’t recommended,
though, because your readers need to have a reason to keep coming back often.
Read other blogs by
bloggers writing in your same area. Use their posts also as "grist for the
mill", by referencing their good posts in your blog when you run across
them. Study blog marketing tactics and blog marketing strategies relentlessly.
You’ll find it becomes fun and you’ll become very adept at it.
Blog marketing is
super easy. If you don’t have a blog yet, go ahead and build one. Get started
blogging and you’re sure to be pleasantly surprised at the results you begin
seeing in a few short weeks.
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About The Author:
Greg White Project
Manager/Software Developer and Blog Marketer writes on blog marketing tactics at
http://www.blogmarketingtactics.com
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