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Your Blog - Your Stage - Your Choice
By - Thomas Sinfield
"In this
concert of life, choose your song and don't stop playing it."
T
I love how
this quote is made up by 3 sections:
1. In this
concert of life
2. Choose
your song
3. Don't stop
playing
These 3 keys
are major contributing factors to whether you will succeed in life. However I
believe that we can also carry these 3 keys over to our blog, and if we are able
to catch a hold of what this quote is telling us, I honestly believe that we can
be as successful as we desire. So let's have a look at each one in a little bit
of depth.
In This
Concert of Life
What this is
trying to tell us, is that in the scope of our life - or in our case blogging,
there will always be a crowd of people watching us, just like a concert. Some
will be there to cheer you one, others there just waiting for you to make a
mistake, and still others who are just checking you out. What we need to realize
is the awesome privilege and responsibility that we have of entertaining,
educating and inspiring our crowd.
I mean, we
may have other bloggers that are part of our crowd who look up to us. Who aspire
to be us. They may be hanging on every word we write. What are we doing with
this great privilege? Are we taking it as an opportunity to impart knowledge, or
are we just taking advantage of them? Just a thought.
Here is a
question.
Do you know
who your crowd is? Do you know what they like? Do you know why they take the
time to visit your blog?
I know my
crowd. Cause I planned for them from the start. I know my crowd are fellow
bloggers. I know they are keen to learn more about blogging and want to know
knew ways to build and grow their blogs. I know that although they they all
write on different topics they all share a common interest in wanting to share
what they have with others.
I know my
crowd because I created my blog especially for this crowd. I created it because
they are what I am passionate about. That is getting into the next point so let
me just ask you one last time, 'Do You know your crowd?'
Choose Your
Song
Think about
the tv show Idol for a second. Whether it be American Idol, Australian Idol,
Indian Idol or where ever. If you have ever watched the show you will know that
there are some fantastic singers that didn't make it through because of bad song
choice, and there were some not-so-good singers that were given the chance
because they knew how to choose a song that suited their voice. It's the same
with blogging.
As a blogger
you should know you blogging range, just as a singer can determine what notes
he/she can and cannot hit.
A bloggers
song is his blog. which is made up of:
* The Blogs
Niche
* Bloggers
Knowledge and Expertise Levels
* Your
Blogging Voice
All three
parts are equally important and the blog will only ever be as strong as the
weakest of these parts. So lets just have a quick look at each one.
1. The Blogs
Niche
It is important for long-term sustainability that the blogs niche be a topic
that the author enjoys. There is nothing worse than seeing a singer that does
not connect with the song they are singing. It is as equally disappointing
seeing bloggers writing about something that is of no interest to them - you can
tell from a mile away.
2. Bloggers
Knowledge and Expertise Levels
Don't ever let lack of knowledge or expertise ever stop you from believing that
you can blog successfully. I have seen it time and again, bloggers that started
blogging on a topic that interesting yet quite new to them, and they have seen
phenomenal growth. Readers don't want experts. If they did they would be looking
in journal magazines. The majority of readers just want learn that bit more than
they already know, with a side plate of entertainment. All I will say is let
your readers know your limits. If you are just beginning in internet marketing
and you have an internet marketing blog, let them know, but also invite them
along on your journey through the world of internet marketing. Put a positive
spin on your lack of knowledge.
3. Your
Blogging Voice
This is what separates you from every other blogger. Just as everyone has a
different voice naturally, we all have a different blogging voice. Your voice is
the way you talk. The way you structure your posts. Are they conversational or
one sided? Are they long and detailed or short and to the point? Your voice is
humor - or lack of it. Don't copy someone else's, don't be jealous of other
bloggers voices. Instead focus on developing yours, because that is something
that no one can ever take away from you, and it is what separates you from the
millions of other bloggers out there.
Find a nice
balance of these three points and select a song that not only can you sing, but
one that will make people drop what they are doing just to listen to what you
have to say.
Don't Stop
Playing
Now that you
have realized you have a crowd and picked a song that suits your style perfectly
- which obviously the crowd love because you thought of them right?. Well now
you have all of that, why would you ever want to stop?
You are in
the spotlight and it's time to shine. This is your moment where the world is
watching, will you take a hold of the opportunity and run with it or will you
hide behind the curtain with stage fright?
Don't stop
playing. Don't ever give up!
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About The
Author:
Tom Sinfield is a blogger that is committed to training and inspiring other bloggers to step up their blogging and become standout bloggers. Visit his blog at: http://www.standoutblogger.com
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