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Future
Relevancy or Page Rank?
By
- Erich Sweaney
With all the talk
about search engines and relevancy, I came up with some interesting thoughts
that I wanted share about where I believe the search engines are heading
concerning basic Search Engine Optimization (SEO).
Trying to stay ahead
of the search engines, which is nearly impossible, I've been trying to look to
the future of SEO while creating web pages following the guidelines of the major
search engines.
One of the largest
problems the major search engines are dealing with is Search Engine Spam,
Adsense Spam, and "Spammy Pages" such as keyword stuffing to gain
higher rankings. In guidelines from Google, they mention write your pages
for the users, not for the search engines. This statement alone is a
little prediction of the future of what is coming. And in order to stay
ahead of the curve with some long term planning, I am suggesting we should take
this to heart, and stop using the older SEO methods that eventually will hurt
us.
Websites are being
currently being penalized and dropped from years of top rankings for not
adapting to the search engines guidelines and continuing to use SEO methods of
years ago.
In thinking in terms
of long-term success to maintain high rankings for each of the major search
engines, through about as much research as you do online, I have came up with a
few guidelines to the basic SEO ideas for the future.
One of the most
important aspect for the search engines, and what I have seen and predict will
have more importance is website copywriting. We'll this is nothing new, we
all know website copywriting is important, may as high at 45% of our copywriting
contributes to our page rank. This will always remain important, and I
believe will become even more important to high as 85% of what our website says
will contribute to our page ranking in the future, as a shift from the search
engine giving higher ranking from a technical aspect to more of a informational
or relevancy aspect.
Eliminating some of
the currently used technical aspects may maintain higher ranking in the coming
future. Let me explain some of the commonly abused technical SEO habits
currently, that I believe is headed toward extinction.
a. Keyword Meta
tags. This tag alone is open to elimination due to the common abuse
methods such as keyword stuffing. Most major search engines generally
ignore this tagline currently.
b. ALT tags are
another tagline that is just in the beginning stages of being eliminated.
Some search engines have been experimenting with ignoring ALT tags and have
found out that pages indexed without ALT tags are returning higher relevancy
results. Again like the Meta tags, ALT tags have been abused to such from
as keyword stuff.
c. The two Meta
tags that will gain in importance will be the Title tag and Description tag.
A title and description taglines accurately representing a well written website
copy write will enhance your page's relevancy.
I am not suggesting
that today that we immediately stop using the successful technical SEO currently
in place, but the gradual elimination of this technique as the search engines
stop using each method. Personally, I no longer include the Keyword Meta
taglines on my web pages, and will continue to remove useless html as that
become irrelevant.
In summary, my
opinion is that future SEO standards will be more focused on good copywriting
and less on technical aspects such as Meta taglines, Alt taglines, Headings to
gain a higher page rank, or should I say higher relevancy.
---------------------------------------------------
About The Author:
Erich Sweaney has been marketing online since 1999, and is the CEO for
ES-Solution and affiliate sites. Succeed Online with ES-Solution
http://www.es-solution.com Free
SEO Friendly Directory http://directory.ezweb-tools.com
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