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Good Website Content
By - Gally Reznor
Reading a website is not
similar to reading a book or a newspaper, therefore before you start spilling
money on campaigns be sure your site is built in accordance with internet
writing standards. Lets talk about few simple rules you don't want to break when
building a website:
Don't waste your visitors time
Time is money. Most people decide whether they are interested in what the
website has to offer in just two seconds. Therefore make sure your landing page
provides the most crucial and appealing information about your business.
Number one time waster is a heavy loading pages with lot's of flash animations
and pictures. Make sure your web pages are not too heavy otherwise you might
loose your visitors before they entered your website.
Most of the visitors need to find what they are looking for fast, otherwise they
look for it elsewhere. As a webmaster you must make sure your data is well
categorizes and divided to relevant pages, categories, headlines and sub-titles.
A visitor must be able to navigate your website easily and successfully.
Avoid too much "Special affects"
By this I mean don't include too much flash movies and avoid using music if you
don't have to. As we mentioned earlier, Flash has a large loading time which
damages viewer experience, besides too much flash may be annoying and search
engines can't read it.
Music is a great thing, but somehow music and websites do not fit too well. If
you want to put some background tune anyway, make sure a user can silence it
quickly and easily. Or in contrary, let the user click "Play" and
begin the music when he decides.
Pop-ups and new pages
If you have links in your site, I strongly advise you not to use the pop-up
option and not to open these links in new window. Seemingly pop-ups and new
windows are a very good idea if we don't want the visitor to navigate from our
website but many years of experience shows that users prefer to click
"Back" buttons. As to pop-ups, most of browsers tend to block them,
and you don't want to waste your viewer time on enabling pop-ups.
Text
Use standard fonts which are supported by all browsers, like Arial and Times New
Roman. You don't want your viewers to get gibberish and go away from your
website. Don't use very small or very large fonts. You don't want your pages to
smear for miles and you don't want to scare away people with poor vision.
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About
The Author:
Gally Reznor is a web
developer and marketing manager at http://Site123.com. She has a large experience in planning
and creating e-commerce and other business websites
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