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How
to Measure the Results of Your eBay Auction Ads
By - Art Stanley
Once an eBay auction
listing ends, you can then analyze your ad's performance. Let's assume that you
have multiple copies of the same item and you can re-list it over and over
again. If you're happy with your results, you'll probably want to run the exact
same ad. If on the other hand results were disappointing, making wholesale
changes might be the first thought that comes to mind. My advice is to take a
step back and give it some thought before rushing in and getting rid of
components that could in fact be sales assets to you.
Strive for constant
improvement. But look at the bigger picture before making radical changes. I've
had some items go unsold some weeks and then sell like crazy the next. It's the
unpredictable nature of the eBay marketplace.
Sometimes it's got
absolutely nothing to do with your ad and everything to do with who shows up in
shopping mode. That's not to say that you can safely assume that your first
effort at advertising is your best. It rarely is.
So part of selling and
growing your eBay business is to pay attention to each listing, test it, make
small adjustments, and then test it again. Invariably one edition or variation
will outperform all others. If you've got two versions that produce virtually
identical results, run both. But have these auctions spaced a few days apart so
they don't end at the same time.
The secret to testing your
ads is to only make one change each time, however minor that change may be. If
you opt for multiple changes, you'll never know with certainty the impact of
each alteration. You won't discover the magic.
Change your title first
that's where you can make the most impact. Titles are the default search option
on eBay. For most keyword searches, only titles are referenced. And in any
shopping expedition on eBay, buyers are repeatedly presented with a series of
titles, often accompanied by a short thumbnail image (Gallery) of the item
featured.
Titles are huge. In fact,
changing your title can dramatically alter your results positively or
negatively. So pay attention to your tests and always measure response in terms
of page views, number of bids, selling price, and profit. Testing is the key to
maximum performance.
Take any seemingly small
idea and work it to the fullest. It's dirt cheap to list items on eBay... and
simple testing can lead to a major breakthrough in profits, particularly where
titles are concerned.
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About The Author:
eBay selling solved! Learn
how to create top quality, professional hard hitting and highly profitable eBay
ads in minutes not hours. Visit http://www.auctionadsthatsell.com for your copy of eBay
Ad Magic and make more money selling on eBay.
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