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Internet
Marketing - Past Present Future
By - Ryan Pitylak
"Believe
the hype. The Internet and the World Wide Web have become the most important new
communication media since television, and ones that are fundamentally reshaping
contemporary understanding of sales and marketing." - Jim Sterne. During
the last part of the 1990s, the Internet boom saw all kinds of brand new
companies that were developing services and products that literally capitalized
on the Internet's potential.
Unfortunately,
the push-to-market often resulted in very poor planning and many business models
failed to include realistic and profitable business objectives. When the year
2000 ended, many of the above mentioned companies closed their doors. After this
black period, the surviving and the new opened companies realized that the
web-based strategies and techniques must be taken into consideration just like
any other classic marketing tools. The basic questions regarding marketing must
still be answered, some of them are:
• Are the
business models realistic?
• Who are
the customers?
• Which mix
marketing strategies are efficient?
• What is
the competition doing?
Besides these
traditional issues, the internet marketing world had other things to offer:
• Search
Engine Optimization ( SEO ) - considered by many to be the most cost-effective
method for attracting visitors to a website by getting that website listed on
top search engines and directories. This method asked many crucial questions,
such as: How can this be accomplished in an efficient way? On-site or off-site
optimization? Which keywords are most efficient?
• Pay Per
Click Advertising ( PPC ) - the quickest and easiest method to create instant
online presence. All PPC campaigns can be created and launched within 2 weeks
and the costs are determined by the keyword search volume and the keyword market
value. The most important question regarding this method is: How to ensure that
owners get the most return on their investment?
• E-Mail
Marketing - a custom newsletter design which is combined with a very powerful
e-mail management system that sends engaging e-mail, promotions, newsletters,
which will stand out above the rest, is one marketing method. Questions raised
by this method are: What is a drip campaign? What is an auto-responder?
• Advanced
Web Statistics - this method brings more information besides the basic question
of how many hits the site receives. These statistics allow owners to measure
vital information in a very easy matter, some of the info includes: Where are
the visitors coming from? How long do they stay on the website? Which pages are
the most popular among visitors? Which of the pages cause visitors to exit the
website? The most important issue regarding this method is diagnosing the
problem areas and determining the results of a campaign.
In the
future, websites will be more personalized, as they will cater to consumers and
niche markets. Internet marketing through audio newsletters will probably become
a more accessible tool for targeted audiences. Other predictions made by experts
regarding the future of Internet Marketing are:
• 50% of
experts affirm that anonymous, free, music file sharing on P2P (peer-to-peer)
networks will still be easy to perform a decade from now
• 59 % of
experts agreed with a prediction that more and more business and government
surveillance will occur as computing devices proliferate and become embedded in
appliances, phones, clothes and cars
• 56% of
experts agreed that as telecommuting and home-schooling expand, the boundary
between leisure and work will reduce and family dynamics will change due to this
reason
• 57% of
experts agreed that virtual classes will become more widespread in formal
education and that students might, at least occasionally, be grouped with others
who share their interests and skills, rather than by age
All things
considered, Internet Marketing is one of the most important aspects of the
Internet world and many people are considering that this domain will have a very
long future, along with the Internet. All website owners will have to take into
consideration at least one Internet Marketing technique.
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About The
Author:
Razvan Marian Jr. is the owner of http://www.wildduckhuntinginfo.com where you will find interesting duck hunting info and duck hunting tips that may prove to be very useful.
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