Recommended Affiliate Programs
Link
Exchanging Guide
By - Dave
Obtaining vital links is a long process
but a necessary one, unless you want to spend a fortune buying them. For most
though that's not an option.
So this basic guide is to learn how to
do this the proper way and get new sites off to a flying start.
Linking for Traffic:
Traffic is the most important and the
main reason for linking. At the end of the day a website needs traffic to build
more traffic, sales, reputation and presence on the web, and swapping links is
the best way of doing it. For one thing it's free and the only cost is the time
it takes to perform the exchange. The benefits are that links get spidered and
can generate additional links, some sites will approach you and some will just
link without your immediate knowledge. But not all links are equal in PR or
traffic levels, so any unknown links may be untargeted and not favourable.
Try and get links on targeted sites as
this will provide both sets of visitors with useful information and make life a
bit easier for everyone. I'm always thankful for webmasters who go to the
trouble of setting up a few pages of extra links that point me in the right
direction and your visitors will like this too.
Approaching and asking for links:
This is quite easy, well the approaching
bit anyway - but it's harder to convince the bigger sites to link with you, if
they are more established. Good sites just don't always link easily, and why
should they give you a link when they can charge for it.
If you managed to get a few PR6's to
link with you, then I say that's an achievement, but it's near impossible to get
PR 7 and above to grant you that favour, especially when you are the new site on
the block! As earlier stated, PR is given according to the time a site has spent
on the web, so a new site can't expect to be a PR 4 status right away - it has
to pay it's dues and EARN that PR.
How to approach webmasters:
All you need is a simple email. Just ask
politely saying their site is nice looking, targeted and would be useful to your
needs and place a link to their site first. This normally does the trick - I've
gotten hundreds of exchanges this way, and it works very well.
But some will refuse, or insist that
your PR be higher before they exchange (even though their site has lower value),
and some will even insist they get a homepage link in return for a recip page
placement from them (yes, these parasites do exist) but most webmasters are kind
hearted folks and are usually chuffed you approached them!
A word of warning though - DON'T use
link exchanges paid or free! They only ever send untargeted and desperate pleas
for links that won't provide decent traffic or referrals, and once signed up
with these exchanges, it's very tough to cancel or unsubscribe from the emails
and offers.
Link For Presence:
Always, always see links as 'branding'.
In my experience many webby folks feel that because a single link (put on a high
rank site) should and will automatically force tons of traffic, link swaps and
instant fame to their site. Er, this isn't so, and people without experience of
the web are just deluding themselves thinking this way.
Links are actually 'paths' or 'access
points' that lead to more information, sites etc etc - and nothing more at this
point!
I say nothing more because, that's all a
link is at that 'point' - a piece of web coding that allows travel. But links
are seen as gold, yet what you should realize is it's the resource or site
that's the real gold, and not the link. People go to view sites and for the
information - not the link - so build a quality website and your link suddenly
becomes valuable to the internet world. Of course, it's not that simple and many
man hours are needed to even start such a popular site, and then some after
that.
You actually want to build 'popularity',
and ensure visitors return time and time again. Do that to a large enough scale
and links will come automatically and easily.
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About The Author:
Dave http://www.eventdomain.co.uk
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