Recommended Affiliate Programs
Link
Popularity Strategies
By - Amit Kothiyal
Link popularity is also known as link
building, link exchanging, inbound links etc. It refers to the quality and
quantity of incoming links to your site. It is a very important part of the
search engine optimization process and plays an important role for getting high
search engine rankings on specific keywords.
It is not enough to go for quantity of inbound links when building high link
popularity. The quality of inbound links is much more important than quantity
for getting that high link popularity. In other words, having a lower number of
quality inbound links is more valuable than having a large quantity of poor
links in for SEO.
Generally there are three types of link exchanging – one way link, reciprocal
link and triangular. One way linking is the process of getting inbound links
without having to give a link back. Free directory submission, article
submission, blogs, and forums are the best sources of getting one way links to
your sites. Reciprocal linking is the process of both giving and receiving a
link. In a reciprocal link exchange, you put your link partner’s link on a
page within your web site, and in return, your link partner will also link to
you from his or her web site.
One-way links are more valuable in terms of page rank than reciprocal links, but
it is very hard to get one-way links from web sites with a high Google Page
Rank. Although directory submission is the easiest way to get one-way links,
they do not hold the kind of value as receiving a one-way link from a site with
a high Page Rank. The reason for this mostly has to do with the fact that in
order to submit your web site to a category that is relevant to your site’s
contents, you have to bury your link more than 2 categories deep in the
directory. For example, if you have “USA based SEO sites”, you would submit
your site in: main/ computer/ internet/ word wide web / SEO/ USA. This means
your link is not indexed until after 5 clicks from the directory’s main page.
The further away your link is from the directory’s main page, the harder it
will be for search engine spiders to crawl and index it. This drawback is not
experienced with reciprocal link exchanging though, which is the reason most
webmasters generally suggest reciprocal link exchanges in addition to one-way
link exchange.
It is important to consider some basic things during reciprocal link exchanging
in order to truly capitalize on the potential benefits. The following are some
tips to consider when it comes to reciprocal link exchanging:
1) Link exchanging must be between relevant sites. Link exchange between non
related sites might negatively affect the ranking of your websites in the Search
Engine Result Pages (SERPs)
2) Avoid triangular, or 3- way link exchanges.
3) Link pages should not be more than 2 clicks from the site’s index page.
4 ) The reciprocating page must be indexed in Google as well as other search
engines.
5) Pay careful consideration to the meta tags of your links page. The links page
should have proper meta tags and must be related to the your site’s keywords.
6) Use appropriate anchor text with relevant keywords when exchanging links with
other sites.
7) Also check “no index, no follow” tag on the reciprocating page’s meta
tags. If you find such this type of tag being used in the meta tags, then avoid
exchanging links with those sites.
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About The Author:
Vision Media Corporation is a Las Vegas
& Nevada based search engine optimization, software, design, and business
development firm specializing in new approaches to information technology and
it’s relationship to marketing strategies and business models. For more
information regarding search engine optimization services offered by Vision
Media Corporation, browse to our site: http://www.vizmarketing.com/ Search
Engine Optimization Phoenix
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