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Let Your Calling Choose You!
By - Theresa Struck
Whenever I meet someone
who has a complete understanding of their calling in life I stand in great
admiration, especially if they are high school or college students. Granted,
they might change their minds a few times before they graduate, but at least
they feel something pulling at them
Until recently I didn't
know what I wanted to be when I grew up. I worked my job to earn a living not to
build a career and I struggle with my "purpose." I wasn't even sure
what I was good at, what my biggest talents or gifts were. When I did start my
own business I was lucky enough to fall into something I realized I was in love
with after the fact. It has become my passion and I am blessed to do
something I love.
So how do you find your
passion and put it to work for you as a home business? First let's be realistic,
there are some passions that just won't translate well into a money making
venture. For example what happens if your passion is coaching a local Little
League baseball team, and you find that you are good at it? We all know this is
something you don't get paid for and even if you did, it would be seasonal.
So how could you take that
talent and turned it into a business? Maybe you have an idea about designing
better safety or playing equipment, perhaps you can improve on an existing
product. Even better, why don't you organize baseball camps for the little
players to improve their batting average, boost confidence and make their
throwing arm stronger? Fall Ball leagues and private lesson through-out the
winter would help you maintain a steady stream of income. You've taken a
seasonal hobby\passion and turned it into a potentially profitable business.
Others may seem too big or
too out of reach - this is easy to overcome. We will just break it down into
small easy to chew steps. We all know that person who is a fantastic cook, every
time she has a big gathering at his or her house people are so impressed with
the food that they say "You should be a caterer," or "You should
open a restaurant." People who are good cooks usually enjoy cooking,
so therefore they've found a true great passion. However starting an entire
catering business from scratch is a huge financial undertaking and a big drain
on your time.
For someone in this
situation I recommend that you start small. How about specializing in either
cookies or finger food only? I love the idea of a hors d'oeveres only cocktail party. You start small with specialty food that will be simple to
prepare, without the large investment required for commercial kitchen and
equipment. Also, you'll start with a small manageable client base and build. The
best advertising for a caterer is word of mouth, people will be so impressed
with your food that they'll have to tell others and they will remember you when
it comes time for their party! Keep the big picture in mind as you build the
business but focus on the small details in the beginning to keep things simple.
Whatever business you
chose or whatever business chooses you, make sure you take steps to ensure your
success:
Know your industry. Become
an expert in your industry. Read 30 minutes a day about your industry whether it
is magazines, books or newspaper articles or even sign up for a class at your
local community college if it applies. Never let any new trends, laws or
regulations catch you by surprise.
Know your competition. If
possible be a patron of your competition, note what you like (great customer
service?) and dislike (poor location?) and use that to implement positive
decisions in your business.
Know your suppliers. Building a good relationship with suppliers is as important
as a good relationship with clients. The quality of your end product, whether
it's a silk floral arrangement, a plate of cookies or even organizational
advice, depends on the tools and ingredients you use. Make sure your supplier
understands your needs and gives you heads up on specials or limited items that
can help you excel.
Know your audience.
Understand who you are pitching your product to. A group of teenagers will
respond differently than a group of 30-Something stays at home Moms.
Demographics are so important. What you offer can probably be enjoyed by
different groups of consumers, just make sure you adapt and tweak your offers or
pitch to fit the right audience.
Find something you are
passionate about- think about what takes up our time. Is it your children?
Consider a daycare business. Do you love animals? Think about a dog walking
business or a mobile Pet Grooming franchise. Feel strongly about the
environment? Sell green products from your home or over the Internet. Are you a
girly girl who loves to look her best? Find a good direct marketing company with
great skin care and make-up and start selling.
Are you lucky enough to
have a back ground in accounting, law, graphic arts or the financial world? How
about starting a consulting company right from the comfort of your home
computer?
Remember to start small
and build up, you'll be better able to handle the financial side and juggle your
schedule. Remember if you have an entrepreneurial spirit you will have to
make sacrifices, either financial or time on the front end to reap the benefits
in the future.
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About The Author:
Theresa Struck owns and
operates her direct marketing business from her home. She believes that American
families can use team building and time leveraging to achieve financial
stability. Theresa imparts her knowledge and new found wisdom in her new website
designed to support entrepreneurs who are looking to create an income from their
home office. Especially mothers who are trying to balance earning an income with
being present for their children. Come share in this refreshingly supportive and
informational site http://www.homebasedbusiness4moms.com
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