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Publishing
a Book
By - Chris Lowrey
Since its introduction, the internet has
made life much simpler. However, it has also caused drastic changes in some
ventures. Publishing a book is no different.
Prior to the internet, bookstores and
libraries were the main resources for any type of information. People either
bought or rented their reading materials. If you were looking for any type of
reading materials you got in your car and were destination oriented.
The downside of the internet gaining
popularity is retail outlets for books and informational material have been
forced to change the way they do business.
They no longer can carry all of the
titles available. With the cost of brick and mortar, along with employees and
standard expenses, the bookstores must be far more selective in the titles they
carry. Therefore, publishers must be more on the lookout for that sell-out
titles. They no longer can afford to take many chances on unknown authors or
chancy materials.
There still are those "Wow"
moments (rarely) when an unsolicited manuscript hits the desk of an Editor and
is bought up immediately. It will then make it to a national bookstore chain and
hit the shelves. How long it will stay there depends on consumers. If the book
doesn't sell, and sell quickly, it will be packed up and shipped back to the
publisher for a full refund. In general, bookstores ultimately only pay for what
they sell.
Retailers have total control of what is
on their shelves. They only make money when books sell. Therefore, they are
looking for the titles that actually sell. It may be much less of a loss if they
return unsold copies but that doesn't make up for the lost revenue that the
title caused by taking up shelf space and not producing revenue.
So, what is an Author to do? You may be
that one in a gazillion that is picked up at a big publishing house, given
advances and a fantastic contract. But, it is unlikely.
Times have changed and so must authors.
Nowadays, there are publishing companies that are truly looking for manuscripts
but it is much more of a joint venture.
Authors are now being encouraged to
purchase large volumes of their own books. And, they are expected to personally
promote their book. Publishers have turned the table and somehow have forced
authors into being entrepreneurs. Some authors excel in this arena and others
won't even venture into the circle.
Although the internet had much to do
with these rather unpleasant changes, it is also a solution. Many authors are
now opting to self-publish.
Why not? Authors are writing, editing,
purchasing and promoting their own books. The only part they haven't done was
print them. And, with the internet, printing is simply one option. You can print
the book and begin your own marketing campaign, or you can publish it on the
internet as an ebook. Either way, there is not much difference between that and
working directly with a publisher.
Some will call this "Vanity"
publishing. So be it. Taking control of your writing and its destination may be
the path of least resistance and the road to success.
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About The
Author:
Chris Lowrey www.authoreval.com
Chris is an editor and author. She works for a
publisher that is currently seeking to change the rules in the publishing world.
For more information on writing or publishing your book, visit:
www.authoreval.com
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