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RSS
- The Original Twitter You may find it difficult to visit a web site nowadays and
not notice the RSS icon located in the page header or at the bottom of the page.
An RSS icon means the site offers you automatic update notification through RSS.
Let's take a look at what RSS is about and why it's popular. First, RSS in its more recent format stands for Really Simple
Syndication. Previous formats have been called Rich Site Summary or RDF Site
Summary. RSS is a web application that delivers updated web content in a
particular data format to you, the user. This updated web content can be blog
entries, new audio or video uploads, news headlines, anything new on web sites
that might be of interest to you. Obviously, it is a simple way of distributing
instant news and notices to a very large number of people who have common
interests. A dynamic web site with regularly changing content is a sure
attraction for many people. For the fashion conscious, a web site which features
the latest designs and trends is attractive. For avid readers, a bookstore that
keeps track of the latest bestsellers is very attractive. Similarly, users of
news sites, product information sites, medical web sites, community pages and so
on would like to know when something new is posted to a site. RSS lets you know
when there's an update so you don't have to check the site. RSS allows the site
owner to send out immediate updates on these web sites to people who want to
know if the new item is of interest to them. They can then return to the web
site for more details. Prior to RSS, an initial attempt was made to carry out these
update notifications through email. However, multiple emails from various sites
started clogging inboxes and many updates were also confused with spam. In response to this problem, news feeds or web feeds were
devised which could send mere notifications of changes to multiple web sites in
certain data formats and this data could be presented in an aggregated and
organized manner, distinct from email. There are various formats for presenting
these feeds one of which is RSS. You can subscribe to a feed from a web site by just clicking
on the RSS icon in the browser - this will initiate the subscription process.
The user will need to have special software called the RSS reader to read the
list of notifications as they are sent. Usually the user will see a list of
updated items from different web sites starting with the very latest update.
Each item will contain a title with a brief description along with a link to the
web page where the detailed update will be available. While major news organizations like the BBC, Reuters and New
York Times are all providing this feature on their web sites, there are many
small to medium web sites too who recognize this as an easy yet proven way of
retaining customers. These smaller sites provide RSS feeds too. RSS is an
effective way to keep people interested and returning to your site. Like
Twitter, RSS lets your active visitors know what's new --------------------------------------------------------------------------------- About The Author: Kurt R. Hansen Find out more TheWebHostReport ********************************************
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