Recommended Affiliate Programs
Strategies
For Blog Promotion
By - Jeremy Long Chia Teik
You have got
your blog up and running on the internet. The next obvious thing to take care of
will be to devise promotional strategies that will make your blog visible to
others. This requires a certain extent of planning on what kind of tools that
you want to apply to the formation of promotional strategies for your blog.
These strategies should be given a fair amount of consideration before applying
them.
Strategies
for blog promotion are many. Nonetheless, what's listed below are proven
strategies that should work effectively for your blog.
(1) Search
engines and blog directories
Web
directories such as Yahoo and search engines such as Google surfaced to catalog
all new sites that are being created. Directories prominently used are
Technorati , Blogwise , Blo.gs just to name a few. Send your newly created blog
to such directories and search engines for indexing. Your blog will be made
visible promptly.
(2) Apt
description of your blog to your targeted audience
Write a short
and apt description of your blog ; the description must fit the type of audience
that you have targeted. Whatever benefits that readers can get from reading your
blog must be clearly pointed out. One of the strategies for blog promotion
requires you to let your readers know the real reason why they should read your
blog in the first instance. What's in your blog for them? You can support this
strategy by using "tagging" which essentially is a subject or category
description that you are attaching to your blog and to each individual blog
post. This will make your blog more easily searchable by others. Tagging can be
done with your posts on directories such as Technorati, for instance you can add
tags like "London" and "shopping" to a particular post so
that your blog will show up when others search for these topics in blog search
engines.
(3) Make use
of the "ping"
The
"pinging" action will enable you to automatically alert readers that
you have written a new post on your blog. This action is executed through the
various blog directories and other services that do publish blog updates. Upon
publishing your latest post, you will "ping" directories and search
engines. The latter will search for the new content on your blog. The
"pinging" action will show your blog up in a list of recently updated
blogs. To save you the time of "pinging" major search engines and
directories separately, you can perform this action in one huge ping , by making
use of BlogExplosion , Pingoat or Ping-O-Matic . It is important to remember
that you need to "ping" only once. Take note that this
"ping" act is one of the more important strategies for blog promotion
that should not be neglected.
(4) Two-way
comments
If you want
to get more traffic, one way is to post your comments on the blogs of others.
You should also allow others to post their comments on your blog too. Your
perceptions on your blog can be read by others. Posting your comments is in
effect equivalent to your contribution to a discussion with other bloggers.
Anything topic that is insightful and interesting will surely draw more readers
to your blog. It is a door to the building up of your reputation as an expert in
your industry. The provision and availability of good helpful resources and
relevant links to the topic in question will please the readers and should help
to add value to the discussion.
(5)
Performing exchanging of links with others
Linking up
with other blogs and getting linked back to your own blog is a proven strategy
that is intrinsically perfect integration with the blogging model. Readers will
be able to access more sources of information on your blog. Your blog will be
able to capture more traffic as other blogs link up with your blog. Importantly,
the incoming links to your blog should be absolutely relevant to the content of
your blog. This is another vital strategy for blog promotion, simply because if
the incoming links originate from relevant high-traffic sites, your blog's
search engine ranking will be positively affected. Links can be placed within
individual posts.
(6) Put
"trackback" to full use
In blogging,
you can use "trackback" to the list of other blogs that have linked to
particular posts on your blog. You can locate these in the comments section
under each post. With this feature enabled through your blog software, each time
someone makes a link to a post on blog, you will be informed via an automated
message from the other blog, and in return, your blog software will
automatically add a link to the other blog below the post that is being referred
to. You can use Haloscan where you can find free trackback tools to manage.
(7) Good
quality content
What's needed
most on your blog is content. Content must be of quality in order to attract
readers. If you want to write real good content, you must ensure two things:
(a)
Information that you give on your blog must be unique. Give expert content from
various perspectives.
(b) Keep
yourself informed and abreast of latest developments in your industry. Be the
one to make the first spin of news.
(8) Create
repeat traffic
Readers come
and go. The solution to this scenario will be for you to write new post on new
topic every day. It appears to be hard work, but there isn't much choice if
traffic is to be repeated. Remember that the content must be great. This is a
vital strategy for blog promotion, especially for the purpose of generating
repeat traffic. Writing up a series of posts will help in getting repeat traffic
as readers will come back for more revelation from the future post. You can even
try to request from your readers their email addresses, so that you can notify
them of your new updates. This is essentially building up an opt-in list that
opens the door to numerous email marketing opportunities.
(9) Social
bookmarking, blog awards, web ring
Join social
bookmarking sites such as Del.icio.us that permits users to share their favorite
web sites with one another. Just "tag" to your blog posts and readers
will be able to bookmark your site in their Del.icio.us account. Another great
social bookmarking is Digg. Blog awards are given out online. You can
participate for the fun and traffic that it will potentially drive to your blog.
You can also join a web ring where you can find many groups of like-minded
people who may fall into your category of target audience. This will enable you
to build your relationship with them on same platform.
To make your
blog effective, you will have to work hard on your content. Using the above
listed strategies for blog promotion, you will be able to drive traffic to your
blog, as well as succeed in your creation of repeat traffic. So, put these
strategies to good use and blow away your competition.
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About The Author:
For latest updates on how to increase traffic, raise page ranking, write effective articles and powerful squeeze pages, create explosive blog marketing system, learn about viral marketing, and bring in massive income from your internet marketing business, please Click here. Webmaster: Jeremy Long Chia Teik.
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