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The Evolution of Internet Marketing
By - Nick Ferraro
We live in a dynamic new world of Internet marketing today.
For those of us who are Baby Boomers, we have personal experience of our
Industry's founding fathers. Remember when...?
"Ding Dong, AVON Calling"- Do you remember that
little jingle, and did you know Avon was founded in 1887 as a perfume line, and
in 1997 their sales topped $5 Billion dollars with over 2.6 Million
representatives and continues to providing quality products, self-fulfillment
and a home business for individuals globally? How about this one?
"You Can Do It" Those words embody the very spirit
of Mary Kay Ash and the Company "Mary Kay Cosmetics" that she founded
in 1963 with just $5,000 in savings. Now with more than 1.8 million Independent
Beauty Consultant's throughout the world, Mary Kay products reached $2.6 Billion
in Sales in 2008. Not bad for a home business.
AMWAY'S -Fundamental principals are; Freedom, Family, Hope,
and Reward. A 50 year history extending 5 decades of success, with 13,000
employees and more than 3 million Independent Business Owners. In 2004, 60% of
gross sales were attributed to health and beauty products and in 2008 AMWAY
sales exceeded over $8.2 Billion world-wide.
"A Better Tomorrow" was the SHAKLEE Corporations'
slogan for over 50 years. Leading the way since 1956 with Natural Health
Products, and a sustainable home business practice. In 2007 SHAKLEE'S was worth
over $146.7 Million and still one of the leading vitamin and supplement
producers in the industry.
" Knock Knock" It's your FULLER BRUSH MAN! The Name
Family's Have Trusted Since 1906. Founded by a 21 year old entrepreneur from
Nova Scotia, Alfred C. Fuller started out with a fiber suitcase, filled with
homemade brushes. Now more than 2,000 items are manufactured on his bustling
twelve-acre 5,000 Sq. Ft plant. Today "Fuller" remains the mayor
employer in Barton County, Kansas.
" Let's Have a Tupperware Party"- TUPPERWARE was
founded by Earl Silas Tupper in 1946. He developed a plastic container that
lady's lavish. For over 60 years Tupperware has created a life long home
business connection between people across the globe from the USA to Germany, and
France, followed by Mexico and Australia. Tupperware is still producing billions
of Tupperware products out of their Corporate Headquarter facility in Orlando,
Florida.
How did all these Companies become so huge and successful
with such staying power, making so many millionaires and having billions in
sales, with no modern day technology? What was their secret back then and how do
they still compete and prosper in this fast paced ever changing world?
The answer is simple " People Working with People".
The money that normally was paid for overhead, rent, insurance and so forth was
kept in the hands of the people performing the work. Back then it was door to
door, home parties, and yes; family and friends. It worked back then and the
same concept is continues working even today. For some us however we simply
don't have the time, for the old conventional ways and we don't need to, with
just a click of a mouse, a computer and Internet access you have more than just
family and friends to help you build a successful home business. You literally
have the world at your finger tips.
Just think of where Earl Tupper or Alfred Fuller would be
back then. What if they had Face book, Twitter, and My Space? What if they had
their own Blog and could downloaded videos
on YouTube or a Google Advertising account or maybe LinkedIn? What would they
think now of webinars, chat, and the soon to be a dinosaur email? I can assure
you that if they had the Internet as a tool back then they would have been the
Granddaddy of Internet Marketing.
The reason why these companies were so successful was the
fact that they had a good product, and people wanted to share the good news and
a valuable product. Isn't that what all the marketing Guru's are talking about
today with Web 2.0 and now expanding to B2B? No one trusts advertising anymore,
It's a "people to people" business today, just like it has been since
the beginning of time. The only difference is the label they place on this
endeavor: Direct Sales, Network Marketing or Internet Marketing.
No matter what they call it, never before in the history of
this Industry has there been a better opportunity to create more millionaires
than today even in this economic climate with Internet marketing. In the past
century these founding entrepreneurs believed that this business model was ideal
for all people; man or woman, regardless of race, color or creed, young or old.
You can fulfill your dreams, find success and wealth and have fun doing it.
You're only limited by your own efforts. And it still holds true today.
In today's world according to Forbes Magazine 79 million
people plan to start their own home businesses in the next 3 to 5 years and the
majority will do it through Internet Marketing, Network Marketing or Direct
Sales Industry. There are over 1.4 million people searching the web daily for a
home business.
Today Internet marketing is very sophisticated we promote
through "Self Branding", we incorporate "SEO" into our
landing pages, we use "split testing" to determine our effectiveness
and incorporate the "V-1" variable to gain relevance with our targeted
customer. In addition, Blogging, tweets, Facebook and videos play an important
role in web 2.0 exposure.
Education is the key ingredient for all Internet Marketing,
in a world where the only thing constant is change. Going door-to-door in
cyberspace is a difficult task unless you have the best Internet Marketing
System on the planet.
For all you who have blazed a trail for us and this Industry,
we are eternally grateful.
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About The Author:
Nick Ferraro is Real Estate Executive who also enjoys
Internet Marketing. Together with his wife Soodie, they provide, on-line
training and mentoring for new business candidates in the Internet Industry. To
find out more about Nick and Soodie please visit their blog at http://nickandsoodie.wordpress.com or view their website at http://www.PoorManRichMan.com
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