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The Link Building Paradox
That Google Promotes
By - Gary Ruplinger
When it comes to getting your site to
rank better in the search engines, the most important thing you can do is get
more quality links to your site. The major search engines like Google will tell
you to do this by providing quality content on your pages and people will
naturally link to you over time.
The only problem with this is that if
your site is new and you have no links, it doesn't matter how much great content
you have if you don't have any links - nobody's going to see it.
Which brings me to the paradox. If you
have a site that ranks well in the search engines, other people are naturally
going to link to you if your site has good content to offer. By having a high
ranking website, it's easy to get more links to your website. Conversely, if you
have a site that doesn't have any links, your ranking in the search engines is
going to be quite low, if not non existent. Nobody is going to link to your site
naturally over time if they don't even know it exists, hence the link building
paradox.
This is why I don't like such
conservative views on how to build links to a website. This view simply makes
things easier for the search engines. However, this view is definitely not in
your best interest. After all, if you have a new website you need ways to get
people to notice your site in the first place to get those high search engines
rankings.
This is where hiring a link building
company or doing the link building yourself comes in. Think of it just as you
would any other promotion for your website. You don't usually expect a TV
reporter to just randomly call you up and ask if they can promote your business.
You also don't expect to see anybody writing about your business in the
newspaper if you haven't done any type of promotion.
The same goes for link building, if
you're not willing to promote your website then why should anyone else care and
link to you?
For the do it yourselfers, here's a
couple strategies you don't want to be without when promoting your website.
The first is the press release. If you
have a brand new site, then be sure to write one and let the whole world know
that your website is open for business. Even if you think you have a boring and
normal website, an experienced press release writer will be able to come up with
a press release that will get you more links, traffic, and sales.
The second is to be sure to write
articles. You can use articles to get the word out about your website and post
them on hundreds of sites that will give you a link back to your website just
for allowing them to use the article.
There are many more strategies to get
your website noticed, but just starting with these two can make a big difference
to your bottom line.
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About The Author:
Gary
Ruplinger is a search engine optimzation and the author of
UltimateTrafficBlueprint.com. To get professional
link building services and free SEO lessons, visit his site.
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