Recommended Affiliate Programs
Unlock
The Secrets Of Getting Links To Your Site
By - Mark Davis
Obviously, you want
to increase your site's relevancy, right? Good. That's the goal here: to make
sure you start building the right kind of links for your site in order to
improve your search-engine results.
To this day, the best
way to build links is still doing it by hand. Here are the steps you should
follow when building links:
1.Set a
goal
Link building takes a
lot of time, but it is very effective and easy to do, so you want to keep at it.
Set a goal for the number of links you want as a way to stay motivated through
the process.
Depending on the
sites you ask and your approach, your results will vary. But a general rule of
thumb is to set your linking goal at four-to-six times higher than the number of
links you actually want to receive. You need to set your goal higher because
most sites will not want to trade links, for various reasons.
2.Make
sure your site is worth a link
This means your site
must offer something of value to entice other sites to link to yours.
If all your site does
is sell products or services, you need to get busy creating some additional
linkable content. Examples of linkable content include how-to articles, product
reviews, tools, tips and so on. Creating content can be tough, but if you don't
have some on your site already, you've got to do it. Adding linkable content not
only will encourage others to link to your site, but it will improve the overall
quality of your site for your visitors.
Make it easy on
yourself by writing about something you know that relates to your site. This
column is a perfect example. It teaches without trying to sell something. The
best part of creating linkable content is that if you do it well enough, you
will find that people will link to your site without you even asking, and that's
the easiest way to build links.
You're not a writer?
You can always add free tools or free downloads. Also, consider creating a links
page prior to requesting a link trade with a site. You can usually expect a
better reception from a potential link partner if they can see where you will
place the link to their site.
3.Determine
the type of sites you want to trade links with
This takes some
thought. You need to figure out all of the different types of sites that could
potentially trade links with you. Focus on sites that are related to your target
market.
Here's a good
example:
I worked on a site
that sold sunglasses, so I approached sites that sold swimsuits and tanning
lotions, but not sunglasses. Once we accumulated links from those sites, we then
developed a section of our site on eye protection and asked for links from all
of the sites we could find that addressed eye protection. In the end, we
significantly increased the number of links to our site from other sites in our
target market. Plus, we added about 10 additional pages of content to our site
that our visitors enjoyed and we continue to link to. This helps significantly
in search-engine placements.
4.Get
equipped to evaluate your link partners
To make the most of
your efforts, you don't want to spend too much time going after links from sites
that the search engines don't think are valuable. While it isn't perfect, the
Google Toolbar can help you decide which sites are quality link partners and
which aren't. The toolbar integrates with your Web browser. It helps you by
displaying the "page rank" of each site you visit. Put simply, page
rank is a rough indicator of what Google thinks of a site. You can rest assured
that if Google thinks it is a good site, it probably is. The higher a page ranks
the better. One strategy is to try to link up with sites that have pages ranked
as high as or higher than your own.
5.Locate
quality link partners
There are many ways
to find link partners, but the easiest way to find quality link partners quickly
is to start at Open Directory and Yahoo!. Open Directory and Yahoo! are good
places to start for three reasons:
These directories are
both so difficult to get listed in that each potential link partner you find
there is likely to be of a higher quality than those you would find elsewhere.
Yahoo! and Open
Directory greatly boost a site's link popularity when they list a site. Your
site will receive a little bit of that boost each time someone from one of those
directories links to you.
The links you build
don't help your link popularity in the search engines unless the engines know
about the link. The search engines crawl the sites listed in Yahoo! and Open
Directory on a regular basis, so by starting your linking campaign here you can
be sure the search engines will find you new links quickly.
To find partners,
simply start searching for terms that are related to the types of link partners
you decided are best (step No. 3 above). While surfing your potential partner's
Web site, keep your eye on their page rank (step No. 4).
© Mark Davis
----------------------------------------------------------------------------
About The Author:
********************************************
Home Marketing Tips Helpful Resources Added Resources Articles
Helpful Links Recommended Affiliate Programs Free Newsletter
Contact Us Reciprocal Links Submit An Article
Copyright © AHomeBusinessOpportunity.net, All Rights
Reserved.
Unauthorized use of the contents or design of this website is prohibited.
You may not duplicate, or publish any of our materials without our express legal
consent.