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Why a Home Candle Business?
By
- Lisa Willard
Starting a
home business is an important decision. And with so many different companies and
products available, it's hard to know which direction to turn.
So when I
decided on a home candle business, it was a big decision.
The truth is,
I wasn't looking for a candle company. I really wasn't into home shows or
retailing. After all, I was a MLM Coach and trainer and my passion is network
marketing. How did a candle business fit into that?
When looking
for a home business there are a few things you want to look for and consider.
• Huge
Market - Candles are burned in 80% of homes, and rank in the top five gift
choices year around. They are burned by men and women; young and old; and all
ethnic groups.
• Unique,
Consumable product - As a Vegetable, Alternative Wax Candle, we have a unique
product that is highly consumable.
• Timing
and Trends - There's so much focus on focus on healthy home, air and the
environment. What about a green candle, environmentally friendly candle. No
black soot or toxins!
• Time
Leverage - Network Marketing means time leverage. Build a team, partner with
them and earn passive, residual income.
A Simple
product - Have you ever tried to explain why a nutritional product reduced your
risk of heart disease? Explaining a candle that burns 95% soot free is much
simpler.
You might be
wondering, wouldn't a home candle business limit my target market to women?
Absolutely
not. The Candle industry is a $3 billion + industry. And it's important to know
what competition you are up against. Compare the competition of about 6 candle
companies vs. thousands of nutritional and juice companies.
And talk
about trends, with Go Green such a huge deal these days, an alternative,
vegetable wax candle fits right in.
It's also
important to learn to create multiple streams of income. A home candle business
allows you to earn money three different ways. Retailing, fundraising and team
building are your choices. Build your business the way you want to.
Imagine
having a customer base of 100 people that keep coming back month after month. It
creates a budget for marketing and online activities to grow your team.
A home candle
business is new, fresh, and exciting. It's a product that requires little
explanation without the thousands of competitors.
And it's such
a simple product, you can build your business online. The Internet is an amazing
tool when used properly. My goal has always been to work "smarter" vs.
harder. The Internet allows you to do just that. And a home candle business is
the perfect fit.
So, if you
are interested in tapping into the Internet and working a business without
bugging your friends and family, check out our options. A home candle business
might be just what you are looking for.
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About The Author:
Lisa Willard is a mom, wife and network marketing professional. Using the internet, she believes in building a relationship based business without the hype. She has coached and trained thousands inside and outside her organization. You can visit her at http://www.network-marketing-success-tools.com
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