Recommended Affiliate Programs
Website
Conversion Made Easy
By
- Karl Sultana
Website
conversion can be and some believe it is more important then website traffic. It
is because with the same amount of traffic you are getting you can make more
money just by tweaking a bit your website.
So, in other
words some free conversion strategies helps you eliminate the cost of getting
traffic. Traffic is not free, it costs money. So best option is to first create
a website that converts, then spend money on traffic.
Here are some
website conversion tips.
First of all
get your own domain name, not hosting your website on a free hosting company.
Second is the
way you structure your menu. What you need to do is not to link to the same
page. So for example on your homepage do not link to your homepage, or on your
contact us page, do not link to the contact us page.
It will be
easier for your visitors to navigate.
If you know
nothing about html, then hire a web designer to create a template. That is your
first goal, then design the content without mentioning yourself, what you do,
your mission or your company information.
Answer the
question your visitors have which is, what in it for me?
Do list
contact information as much as possible. Like home or office address, email,
phone number, fax number and a picture of yourself or your even take a photo of
your company building. The more you put the better, you can put all that on your
contact us page.
Do not add
our mission page. Your visitors do not care, they just want to know how your
product or service can help them. That also means you absolutely need an
attention grabbing headline, that grabs them by the throat and sticks them on
your website.
A headline
that says, welcome to our website, is the right way to destroy their attention.
How long have
you been in business? Put it on your website as long as you have not just
started a day ago. These things all help your conversion.
There are
also logos you can add to your website, not the free logos, but other popular
logos.
Do you sell
software? Probably some download websites gave you some awards, then you can
create an awards page and list them all.
Even the
alexa rank logo, which you can get for free is good. Popups or popunders also
distract your visitors. It does not mean you should not capture subscribers via
a popup, but use just one and you can use a slide in popup. That does not get
blocked by popups or annoy your visitors.
Those are
some of the very basic things you can do to at least make a decent websites.
Then and only then you can move to conversion strategies that only work if you
already have a good website. Like for example split testing your headline.
Testing is the number one method to make sure your website converts the best.
You can test
a lot of things on your website, if you have a salesletter like your headline,
price, guarantee or the p.s. section for example. There are software to help you
split testing easily.
So start
applying some of the website conversion tips, to see an increase in sales
without the need to spend any more money on traffic generation methods.
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