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Web Design and Crawling Spiders
By - David Tanguay
When you start a home
business or expand on your current business, an updated website is essential. In
today's fast-paced world, people want instant access and answers though an
easily navigable website design. Remember, your website is the way the world
views your business.
If nobody knows about your
website, it remains lonely and unprofitable online real estate. “Spiders”
bring attention to your website. Crawler-based search engines are referred to as
spiders because they actually crawl the Web looking around for content.
Basically, pages on the
Internet connect to other pages by using hyperlinks. This is similar to the way
people find web pages. Everyone wants to reach the first pages of Google, but
how does that work?
If you wanted to find a
collection of pages related to a certain topic, you would send an employee to
the library to do research. Similarly, Google search engine sends out its
GoogleBot, or spiders, to go out and crawl the Web. The GoogleBot follows links
from page and page and indexes the content as it goes along. The information
gathered by the GoogleBot is stored at the main Google database just like an
employee would tuck indexed research away in a binder or file with a
corresponding index card.
To find physical research,
employees use referenced indexed cards to find locate specific topics. When
people do research online, they enter a certain word or phrase into the Google
search box. Google quickly scans its internal database to find matches. Pages
are displayed that have items related to the word or phrases searched.
When your web design
includes SEO content, it is easier for the search engines to crawl. The easier
your website it to crawl, the higher ranking it will get in search engine
results. When more people know about your business, profits increase.
Your web design should be
easy to navigate so visitors want to stay. Much like a physical office or store,
people should know where to go when they arrive at your website. If you arrive
at a messy store where you can't find anything, you leave. Likewise, a confusing
website sends your visitors away.
To really boost your
ranking, add a WordPress blog to your website design. Blogging is a way to
frequently update your website so spiders keep crawling your content. A blog
also gives you an opportunity to communicate with website visitors and provide
useful, updated information.
Links and content should
be simple to find. If visitors have to search endlessly for what they want, they
will quickly move on to a more navigable website to find it. Using SEO content
with related links is a simple, successful website design that sends those
high-ranking spiders crawling.
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David Tanguay is the owner of Interactive Online who provides Shared Hosting and Web Space services.
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