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Winning the Battle - Meta Tags and Keyword Density
By - Sandi Baker
Both of these
are important but let us look at both. What you really need to focus on when you
are concentrating on page rankings on search engines, which is where your bread
and butter is.
I have been
asked many times about Meta tags. While they are an important aspect for
describing your website, most search engines don not use them for page ranking.
You can list keywords in your head area but understand that Google does not
index Meta tags and Yahoo uses Google for its crawler indexing. The reason being
is that this strategy has been so abused.
What they do
look for is:
Content:
What is the content of your website? Is it of quality content? Not full of fluff
with just gateway pages. Are your keywords shown through your content in a
manner where your text includes those words in a flowing manner?
Boldness of
your keywords:
Are you keywords in bold? Put them in bold on your homepage.
Keyword
Density:
This is your keywords in relation to the number of words on your page. In terms
of search engine relevancy you need to average 4% to 6%. Look at the amount of
words you have o your home page and determine how many places to insert your
keywords.
Do not
overdue your keywords! Doing so raises red flags to the search engines and will
have negative effects.
Today more
than ever a website owner must work on their site and watch their rankings. You
may need to revamp your site may times.
According to
the latest news, just reported, from a study conducted by Yahoo!, Prospect, and
Jupiter Research, viewers are quickly changing their changing their search
queries or the search engines themselves!
The results
show that the rate is 23% after a first few search results. In 2002 this rate
was only 14%. Another finding shows a bleaker view that after three pages of
search results 15% left. Back in 2002 the figure was 22%. As we can see the want
for immediate results calls for the best placement.
There is the
advantage of Yahoo having the categories which enables visitors to pick from
several different choices. The visitor enters the information request and the
category is shown with suggestion categories. However, Google does not offer
this.
Keep checking
your rankings and proceed as necessary.
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About The
Author:
Author: Sandi Baker http://letusgetitdone.info
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