Recommended Affiliate Programs
What
You Can Publish via RSS
By - Rok Hrastnik
Contrary to popular opinion, RSS is not only good for delivering content from
your blog, but has much more marketing and publishing potential.
In fact, RSS can be used to deliver a great variety of content and content
types. If you can break down your content in to individual stories or individual
pieces, you can deliver it via RSS.
Just to give you an impression of the power of RSS, here are some examples of
content you can publish using it …
--> marketingvox is using RSS to deliver internet marketing news to their
readers as it becomes available. Instead of having to wait to receive all the
news in a single e-mail newsletter, RSS users get them as soon as they are
ready.
--> Amazon.com is using RSS to announce their bestsellers and to help their
users keep track of releases they are most interested in.
--> Some affiliate managers already communicate with their affiliates using
RSS. You can of course use it to communicate with any other target audience as
well, such as your employees or team-members, and even your company owners.
--> findsavings.com uses RSS to deliver savings coupons and related
information.
--> Lockergnome uses RSS to provide visitors with the latest downloads and
relevant software. Yet again other companies are using RSS to deliver product
updates and patches directly to their customers, just as they become available.
--> A few hundred content publishers are using RSS to deliver audio content,
such as .mp3 interviews and even “radio” shows.
--> Textamerica.com allows people to post pictures, videos & text from
their mobile phones and then make this content available via RSS feeds.
--> Other companies are using RSS to deliver whitepapers and other
educational content, even powerpoint presentations.
--> One company uses RSS as a consulting billing awareness tool. The
consultants create activity reports and the RSS feeds from the activity channels
carry the billable information to the accounting staff for invoice preparation.
--> Many internet publishers are using RSS to deliver their newsletters, as a
supplement to their e-mail delivery. Since many people no longer want to give
their e-mail address away to publishers, this is a great way to keep your e-zine
readership growing.
--> Publish living digital catalogues of your products and provide your
customers with your latest product releases, broken down by the categories
they're interested in, and make it easy for them to order.
--> Provide your affiliates and marketing partners with RSS feeds they can
promote to their visitors to better promote your products and still make a
commission. Amazon.com is already doing it. When are you starting?
--> Create RSS autoresponders with scheduled messages, to keep in constant
“marketing” contact with your prospects and slowly get them to the point of
purchase.
--> Provide limited-access content to your customers, employees, team members
and even investors, without fearing other unwanted eyes. Use RSS for internal
communications, teamworking and other needs.
--> Provide your customers with easy access to software updates, delivered to
them exactly as they become available, without the fuss of having to visit your
web site or deal with huge e-mail attachments, which would get blocked by spam
filters anyway.
--> Newsreporters are constantly bombarded with e-mail, so why not instead
deliver your press releases via RSS? Or even better yet, why not deliver some of
your releases as video comments, interviews or statements from your company
managers or owners?
--> Help your visitors keep up with what’s going on in your web forum, by
publishing your latest forum posts or whole threads via RSS.
Hopefully these ideas are enough to get you started with RSS in your own
business.
Copyright 2005 Rok Hrastnik
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About The Author:
Find out all you need to know about RSS and how to use it to get your content
delivered, win back your customers, make more sales and increase search engine
rankings. »Unleash the Marketing & Publishing Power of RSS«, acclaimed as
the best and most comprehensive guide on marketing with RSS by top RSS industry
leaders, experts, developers and top marketers. Http://rss.marketingstudies.net/index.html?Src=sa17
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