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Ezines (Newsletter)
Ezines (electronic magazine) also known as newsletters, are a very effective way to promote your business. Ezines are a publication on a single or multiple topics that are sent out to a list of opt-in subscribers.
Ezines can be found through a publishers website or in ezine directories. There are hundreds of directories on the web today that put each newsletter into a searchable category.
When you search in directories for newsletters, you will find publishers with a subscriber list from 100 to over 800,000, depending on what directory your using.
Some of these directories are free to use, while others require a small fee. The paid directories are more organized and the easiest to use. They offer quality ezines that are updated more frequently than the free directories. They also provide a large database that you can search for newsletters by the size of circulation, publishers name, category, etc. These features can save you a great deal of time, plus most of these directories will offer support to get you through the process.
Ezines can benefit your business in two ways, either as a publisher (writing your own newsletter) or advertising in another publishers newsletter.
Publishing your own newsletter and listing it with several directories can give you added benefits in the following:
- Gain recognition as an expert in your field.
- Gain added exposure on the world wide web.
- Increase your subscriber base dramatically.
- Promote your newsletter through joint ventures with other publishers.
- Increase profits and sales by promoting your products or services in your newsletter.
- Sell ad space in your newsletters (this can generate a nice income alone).
- Increase your customer loyalty by supplying them with solid reading content, marketing tips, new resources, updates and special promo's.
Advertising in another publishers newsletter has it's benefits as well, you can:
- Gain added exposure.
- Increase sales and profits by advertising in targeted newsletters.
- Develop new customers and repeat business.
- By using your signature file in your ads, you will increase traffic to your website
- You can reach hundreds to thousands of subscribers with one advertisement.
To advertise in a publishers newsletter, perform a search in a directory for publishers whose newsletter is relevant to your web site or products.
Each
publisher will show what ads they accept as well as the price. Here
are the types of ads that you can usually place in newsletters:
Solo Ad:
Your ad will be the only ad in the publisher’s
newsletter. Solo ads are higher in price, but can bring you the best results.
Top
Sponsor Ad: This
type of ad is put at the top of the newsletter giving you first exposure,
followed by the rest of the ads. This type of ad is also high in cost to advertise.
Middle
Sponsor Ad: This ad is placed in the
middle of the newsletter and will cost less than the top sponsored ad bringing
in adequate results..
Bottom
Sponsored Ad: Your ad will appear at the
bottom of the newsletter giving you fair results.
Classified
Ads: These
types of ads are usually placed at the very bottom (below bottom sponsored ads)
of the newsletter and you are limited to 3 to 5 lines. This ad will cost you the
very least of all the ads, but with the least results.
Free Ads:
Most publishers who offer this type of ad
require that you subscribe to their newsletter first before placing a free
ad in their newsletter. This ad is usually put at the very bottom of their
newsletter and is normally limited to 3 to 5 lines.
To publish your own newsletter or advertise in one is a excellent marketing strategy to increase your customer base. To help you with your search for ezine directories, we have our complete list of paid and free ezine directories on our Ezines page.
For more information on Ezines, don't forget to subscribe to our free newsletter to get in-depth information on this topic.
Joint Ventures
Just like using ezines/newsletters (above), joint ventures is another excellent way to promote your business and increase traffic to your website.
Joint
ventures are partnerships in which two or more businesses join forces to work
together in promoting a product or service.
The benefit from doing a joint venture is that people have a tendency to respond better to endorsements, rather than buying a product outright.
This is a very targeted form of marketing that captures a selective audience. You can double your customer base and receive new leads accelerating your business.
You will find that most webmasters will welcome the opportunity of doing a joint venture. You just have to spend the time in researching companies that are related to your website. A suggestion would be to search for websites that are a good resource to your business.
If your business is small or you are just starting out, look for companies that are in close relationship to yours in size and are targeted to what you promote.
When you find one that you think will be a good joint venture, spend some
time looking over their site. Look for the contact information to the webmaster
and send them an email complementing their site while pointing out some of the highlights you
found interesting and beneficial. Tell them about your website and suggest your ideas
on how both
of you can benefit from a joint venture.
Joint Ventures are
used by your most successful internet marketers today. They recognize this
marketing technique as a great way to build an online business. In fact, there
are some marketers who claim that this is the easiest and fastest way to make an
excellent income.
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